Florist pricing is where the industry's math gets confusing. Cost of goods swings weekly, install labor is unpredictable, and Pinterest has trained couples to expect $30K installs at $4K budgets. Here's how the florists we coach hold the line.
Set a real minimum, and defend it
Your minimum is the smallest wedding that is worth your capacity. Publish it. Enforce it. Every wedding below your minimum is a wedding that displaced one above it.
Price by design tier, not by stem count
- Personals, ceremony, reception — priced as design experiences, not itemized SKUs.
- Statement installs (arches, ceiling, chandeliers) priced separately.
- Rentals, install, strike, and travel line-itemed transparently.
The proposal is the pricing tool
A florist proposal that looks like a florist did it converts. One that looks like a Word doc doesn't. Every florist we work with rebuilds the proposal in the first 30 days.
Cross-link
Back to the pricing pillar or over to florist lead generation.