Raising prices feels risky and almost never is. If your close rate is above 60%, the market is telling you that you are cheap. Here is how to move the number without losing the season.
The evidence you need first
- Close rate over the last 12 months.
- Average package and total hours per wedding.
- Reviews and galleries that justify the new number.
The raise, in four steps
- Raise the minimum 15–25% for dates beyond your current booking window.
- Rebuild three packages so the middle one is the obvious choice.
- Add proof next to price: results, reviews, and a clear process.
- Hold the number for ten inquiries before you judge it.
Ten inquiries is the smallest honest sample. Vendors who panic after two "that's out of our budget" replies never learn what the market actually supports.
A 20% raise across 20 weddings at a $4,000 average is $16,000 — with the same number of Saturdays and less editing.
What to say when they push back
Never negotiate the price; adjust the scope. Fewer hours, smaller collection, no second shooter. The number stays intact and so does your positioning. Full frameworks in wedding vendor pricing strategy and how to grow your wedding business.