Wedding cake and dessert businesses lose bookings to one thing: a gallery with no prices and no ordering process. Couples assume custom means expensive and unclear, so they order from a bakery that published a number. Your website's job is to make ordering feel obvious.
The four blocks that convert
- Starting price per serving. "Custom wedding cakes from $9/serving, 50-serving minimum." That one line kills half your bad inquiries.
- Tier-and-servings chart. Couples don't know what size they need. Show a simple guest-count-to-tiers table.
- Flavor and filling list. A real menu, not "endless options." Ambiguity stalls decisions.
- Tasting process and timeline. When to book, what a tasting costs, when the final design is locked.
Search you can win
- "Wedding cakes [city]" and "wedding cake bakery near me."
- Style pages: buttercream, textured, floral, single-tier, dessert table, naked cake.
- Dietary pages: gluten-free, vegan, and nut-free wedding cakes. High intent, no competition.
- Venue pages for delivery: "wedding cake delivery to [venue]" — because delivery logistics are a real buying question.
Publish your serving chart as a standalone page. It gets bookmarked, shared by planners, and pulls in couples nine months before they order.
For margins on custom work, read how to price wedding services. For the site build itself, a custom SEO website.