Most weddings are lost in the 48 hours after the inquiry, not in the consult. Couples contact three to five vendors at once; the first clear, warm, specific reply usually wins the call.
Template 1 — the five-minute auto-reply
Confirm the date, give a starting price, and offer one action: book a call. No essays. "Congratulations — we have 10/12 open. Our weddings start at $4,800. Here is my calendar; grab any time and I'll bring a draft timeline."
Template 2 — the 24-hour personal follow-up
Reference the venue by name and add one specific, useful detail — a logistics note, a light-at-sunset note. This is where you prove you have worked their venue.
Template 3 — the proposal email
- Three collections, middle one recommended.
- One review from a similar couple.
- A stated hold period: "I can hold the date 5 days."
Template 4 — the three-touch close
- Day 3: "Any questions on the collections?"
- Day 7: a relevant gallery from their venue.
- Day 14: "Releasing the date Friday — want me to hold it?"
Vendors who send all three follow-ups book roughly 30% more of the same inquiries. Nobody sends the third one. Send the third one.
Automate it so it survives June
These sequences live in your HQ and fire whether or not you are on a wedding day. See how to get more wedding clients and email marketing for wedding vendors.