A wedding florist business can start out of a garage cooler and still book $10,000 weddings — but only if pricing, sourcing, and logistics are set up like a business from week one.
What you actually need to start
- Business registration, resale certificate, and a wholesale account.
- Liability insurance and a COI-ready contract.
- Cooler space (rented, shared, or a converted unit) and a reliable vehicle.
- Processing supplies, hard goods inventory, and a strike kit.
- A portfolio: two or three styled shoots with photographers who need florals.
Pricing on day one, not day three hundred
Set your markup and minimum before your first inquiry. Retrofitting price onto an existing client base is far harder than starting correctly. The math is in wedding florist pricing.
First bookings come from three places
- Planners in your price tier — they book florals more than couples do.
- Venues with recurring events and preferred vendor lists.
- Local search: "[city] wedding florist" plus a page per venue.
Styled shoots build a portfolio. Planner relationships build a calendar. Do both in year one and skip the two-year plateau.
Then systematize
Recipes, proposal templates, and order sheets belong in your HQ, not your memory. Read the wedding florist business guide and how one florist scaled.