A wedding florist website has a harder job than a photographer's: you're selling something couples can't fully picture, at a price they usually underestimate by half. The site's job is to set expectations before the consultation, so the consultation is about design instead of sticker shock.
What belongs on the page
- A minimum spend, stated plainly. "Full-service weddings begin at $6,500." This single line eliminates the majority of wasted consultations.
- Full weddings, not stem close-ups. Ceremony, reception, personals — couples need to see scale.
- Real budget context. Show what $6K, $12K, and $25K actually look like. Nobody else does this and it builds enormous trust.
- Venue pages. "[Venue] wedding florist" is nearly uncontested and couples search their booked venue by name.
- An inquiry form asking date, venue, guest count, and floral budget range.
Florists who publish a minimum spend report fewer inquiries and more bookings. You're not losing clients — you're losing consultations that were never going to close.
The mistake that costs the most
Hiding price entirely, then spending two hours on a custom proposal for a couple with a $2,000 budget. Your website should do that filtering for free, every hour of the day. Pricing structure in wedding florist pricing, and lead flow in floral design lead generation.