A wedding vendor website has one job: turn a stranger who found you in search into a qualified inquiry. Most vendor sites are beautiful portfolios that do everything except that.
The nine things every page needs
- A headline that states what you do and where — not a poem.
- A starting price, visible without a form.
- Real galleries with venue and city named in alt text.
- Reviews near the price, not buried on a testimonials page.
- An inquiry form that captures date, venue, and budget.
- City and venue pages with unique copy.
- A clear process section: what happens after they inquire.
- Mobile-first layout and sub-two-second load.
- One CTA repeated everywhere — not five competing buttons.
What to cut
- Splash pages and long intro animations.
- "Contact for pricing" with no range at all.
- Twelve nav items. Five is plenty.
- Stock photography of weddings you did not shoot.
Load speed and a visible starting price move inquiry rate more than any redesign. Fix those before you change fonts.
Built to rank and convert
This is exactly the structure behind our custom SEO websites. Pair it with wedding vendor SEO and inquiry response templates so the traffic actually converts.