A wedding photographer website has one job: turn a stranger who likes your work into an inquiry with a date, a venue, and a budget. Most photographer sites are portfolios pretending to be businesses — gorgeous, slow, and silent on everything a couple needs to decide.
The page order that converts
- Hero: one image, your city, your service. "Wedding photographer in Nashville" — not a mystery brand statement.
- Proof immediately: reviews and recognizable venue names above the fold.
- A starting price. Non-negotiable. Couples who leave because of it were never going to book.
- Three collections with real inclusions, not "let's chat."
- Two or three full galleries — a whole day, start to finish. Not 200 highlights from 40 weddings.
- An inquiry form that asks date, venue, and budget range. Three fields. Nothing else.
Delete: the splash page, the music, the sliding hero carousel, the "my dog's name is Biscuit" bio above your work, and the contact form with eleven fields.
Speed is a conversion feature, not a technical one
- Export galleries at 2000px, not 5000px.
- Compress everything — target under 300KB per image.
- Lazy-load anything below the fold.
- Test on mobile data, not your studio wifi. Over half your traffic is a phone in bed at 11pm.
Platform doesn't matter as much as you think
Showit, Squarespace, WordPress — all of them rank fine and all of them convert fine. What matters is that you have real text on the page, a visible price, fast images, and a page per venue. See SEO for wedding photographers and the nine things every vendor website needs.