Wedding planner pricing is the most opaque corner of the industry. Some planners charge flat fees, some percentage of overall budget, some hybrid. Here is the model that actually holds up as you scale.
Anchor with three packages
- Month-of / Coordination: entry, high volume, flat fee.
- Partial: mid-range, flat fee + defined scope.
- Full Planning + Design: premium, flat fee with add-ons or percentage of budget above a threshold.
Where planners undercharge
- Design work — treated as "included" instead of a distinct scope.
- Travel + team time on install day — buried in the base fee.
- Vendor management complexity — a 20-vendor wedding is not the same as an 8-vendor wedding.
Sell the package, not the hours
If your sales call is defending hours, you have already lost. Reframe: the couple is buying certainty, not time. See the pricing pillar.